How To Use Facebook Handshake Tool

The biggest news out of facebook recently is the launch of the branded content tool also called the handshake tool because it looks like a handshake.

How to use facebook handshake tool. Our pages terms and ads policy now allow certain types of branded content on facebook and require publishers and influencers to tag the marketer in the post to make it clear that the post is branded content. Facebook is a powerful tool that you can use to advertise your business to millions of potential customers and the first step in doing so is creating a set of ads. Once your page is approved for the branded content tool you will see a new icon that looks like a handshake when you compose a post on your page. All sponsored paid content must be shared using this tool without exception. Facebook wants to make sure paid content is labeled in a clear and consistent manner.

When posting branded content to your page tag brands by selecting the tag sponsor option. This tool was previously available only to those pages with the blue verified checkmark. In order to do this they ve created a handshake tool. What is the facebook branded content tool. For example a juice brand may work with a parenting blogger to have their brand or product mentioned in a post on facebook or a car manufacturer and a sports network may create a.

This new tool impacts any influencer who works with a brand in any capacity that even includes getting freebie products. Facebook has clearly defined the rules for branded content which includes using disclosures in addition to the handshake tool. That is why we wanted to share with you all everything you need to know when it comes to sponsored posts and how to follow regulations on facebook. Comply with all applicable laws and regulations including by ensuring that you provide all necessary disclosures to people using facebook or instagram such as any disclosures needed to indicate the commercial. Now the handshake tool is available to nearly every facebook page verified and unverified.

If you have another platform on which you can advertise it might be better to try out your ads there instead. Click on the handshake icon to tag your sponsor s page. How to use facebook s branded content tool by ines lotfi on march 13 2018 in blog if you re working with clients chances are at some stage or another you ll want to be able to leverage their customer testimonials or influencer marketing efforts. Keep in mind that facebook advertising isn t as popular as it used to be. Seeing that facebook is a big social media platform people use to receive content facebook has implemented new guidelines for branded content handshake tool.