How To Use Facebook Retargeting

With your pixel is in place you can start building your audiences.

How to use facebook retargeting. Viewed or added to cart but not purchased. Choose the media you want to use for your retargeting ad paying attention to facebook ad size constraints. Go to your audiences. Once you ve got everything set up the way you want you can use one of these awesome facebook ad preview tools to make sure click confirm. To run facebook dynamic retargeting ads you must first upload your product catalog.

How to set up your facebook retargeting funnel and which audiences to target okay now that we ve covered naming conventions and how to create a retargeting ad on facebook funnel let s take a look at which audiences to target. If you are logged into facebook and you click that link it should take you to the right page. Your ad will be reviewed and then your retargeting audience will start to see them. Locate your audiences option inside your facebook ads business manager. Finish up with a strong call to action.

Facebook is a great channel to put your retargeting efforts into as it gives you the opportunity to be where your potential customers already are. Promote products from your catalog to people who viewed or added those products to their cart. You can create a custom audience from your list facebook pixel data or facebook sdk to specify the people you want to reach with your remarketing campaign. You ll find audiences in the dropdown menu when you click on business manager at the top left hand side of the screen. Retargeting the people who bounce immediately doesn t help you.

When you select your audience choose retarget ads to people who interacted with your products on and off facebook. Click on create audience and select custom audiences. Your pixel or sdk can automatically add people to a custom audience based on the specific actions you re most interested in targeting like people who visit your site homepage or people who view a product but do not make a purchase. There are a number of different ways you can use retargeting. How to put retargeting to use.

We often use a blended approach of both conversion and dynamic product campaigns at the bottom of funnel. Choose a retargeting option. If you ve never created an audience of any kind before you ll see create a custom audiences button not a dropdown. General advice holds that you should put the retargeting code facebook s tracking pixel on a page beyond the product page such as the add to cart page. To build a custom retargeting audience.